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About the Willy Naessens Group

Build, Concrete, Pools, Food & Invest sums up all the activities of the Willy Naessens Group. Willy Naessens Build specializes in the construction of commercial buildings, logistics buildings, distribution centers, offices, commercial spaces and agricultural buildings. Willy Naessens Concrete is responsible for the production of various precast concrete elements. You can come to Willy Naessens Pools for the construction of a swimming pool, but also for all products in and around your swimming pool. Willy Naessens Food specializes in the distribution of food products and the production of prepared meals. As a fifth branch we have Willy Naessens Invest which focuses on various investments. 

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billion of euros annual turnover

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group companies
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employees in all companies

Willy Naessens Build

Willy Naessens Build unites all Group companies active in construction. The vertical structure of the Willy Naessens Group is clearly visible here: Willy Naessens Build carries out the earthworks, manufactures the prefab concrete elements, transports them to the building site, constructs the buildings and also manufactures and installs the membrane roofing, glas, assembly, the technics, the aluminium windows, doors and partitions. The Group’s vertical integration also has advantages for the construction of agricultural buildings.

Willy Naessens Concrete

Willy Naessens Concrete is the leading expert in the production of versatile prefab concrete elements. This division comprises 12 state-of-the-art production facilities that supply not only our own projects but also third-party projects. With our in-house R&D department and advanced automation, Willy Naessens Concrete sets itself apart from the competition in terms of cost-efficiency, capability, and innovation.

 

Willy Naessens Pools

Willy Naessens Swimming Pools is the market leader in the Benelux region for the installation and renovation of structural concrete swimming pools, both for indoor and outdoor use, catering to both the private and public sectors. With 2 online shops and 3 physical stores, Willy Naessens Swimming Pools is also a one-stop shop for all your pool and lifestyle products.

Willy Naessens Food

Willy Naessens Food launched in 2007 with a stake in Franky Fresh Food. The successful vertical integration strategy was soon applied to Food. Willy Naessens Food is now an established name in the industry, with its own production sites and distribution centres supplying the whole of Belgium. Our own Bourgon brand offers the best hams, pâtés, bacon and salami, exclusively available at Belgium’s best butchers.

Willy Naessens Invest

Willy Naessens Invest is the financing vehicle of the Willy Naessens Group which, on the one hand, manages a portfolio of real estate assets and, on the other hand, takes targeted participations in both mature companies and startups seeking smart equity. A link or affiliation with Willy Naessens Group's existing business lines is a must.  A long-term investment horizon and a committed hands-on mentality is a certainty.

The Family Office

Willy Naessens

Willy Naessens

Founder and chairman of the Board of Directors

Dirk Deroose

Dirk Deroose

Board member

Veerle Naessens

Veerle Naessens

Board member

Sem Naessens

Sem Naessens

Board member

Filip Van Hautegem

Filip Van Hautegem

Board member 

Dennis Ingelbeen

Dennis Ingelbeen

CEO

Marie-Jeanne Naessens

Marie-Jeanne Naessens


Our key values

Vertical integration

The ‘everything under one roof’ principle largely drives the success of the Willy Naessens Group, with virtually all activities controlled in house. Willy Naessens Build has its own design office, an earthworks company, eleven concrete production plants, a roofing company, an aluminium manufacturing company, assembly teams and all necessary transport services. The shorter decision-making lines mean that changes can be quickly implemented to minimise costs.

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Diversification

Willy Naessens Group is also committed to identifying opportunities in other industries to spread the risks and harness the advantages of synergy. From the very beginning, as well as industrial premises the Group has also built swimming pools and agricultural premises. With an eye to diversification, the Group moved into the food industry in 2007. 

Human capital

“Your people are your company’s most important capital” is one of Willy Naessens’s favourite sayings. More than 2500 people currently work at the Willy Naessens Group. Each of them helps make a success of the company. With that in mind, the Group makes major investments in training, guiding and motivating its people. Each and every employee is given numerous opportunities to develop and grow. Internal mobility and job rotation are well established concepts at the company. 

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Willy Naessens

Willy Naessens founded his group of companies in the Oudenaarde region. The miller’s son left school aged 14 and started to work as a chicken breeder. As he built up his company he blazed new trails. He selected the right people, achieved success, but also had to deal with setbacks. First and foremost, he is a hard worker who likes to work with other hard workers.

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